Journal

We have a saying around the shop that goes like this: “Knife makers don’t make mistakes, just shorter knives.” But we do make mistakes, a lot of them all the time. Knowing how to fix mistakes or unexpected problems is essentially what it means to be good in any field of pursuit.

The first tool of man was a knife, well kind of. The Oldowan which takes its name from the discovery site in Tanzania is attributed to early, proto-humans. It is...

How does the story around our knives add value? Stories act as guidelines for future behavior, they induce curiosity and empathy. Story-selling is a potent form of marketing because it specifically targets how our brains react to certain types of stories.

Making knives is hard. There is so much to learn and so many failures even after you have a good grasp on the basics. Trying to explain the value of what you do to people who just don’t get it is much harder.