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Journal
January 11, 2022
The Power of Story
How does the story around our knives add value? Stories act as guidelines for future behavior, they induce curiosity and empathy. Story-selling is a potent form of marketing because it specifically targets how our brains react to certain types of stories.
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January 4, 2022
Why is it so expensive?
Making knives is hard. There is so much to learn and so many failures even after you have a good grasp on the basics. Trying to explain the value of what you do to people who just don’t get it is much harder.
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