Journal

The Power of Story

January 11, 2022

The Power of Story

How does the story around our knives add value? Stories act as guidelines for future behavior, they induce curiosity and empathy. Story-selling is a potent form of marketing because it specifically targets how our brains react to certain types of stories.

Why is it so expensive?

January 4, 2022

Why is it so expensive?

Making knives is hard. There is so much to learn and so many failures even after you have a good grasp on the basics. Trying to explain the value of what you do to people who just don’t get it is much harder.

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